Privacy Policy

>Here you can find our legal notice<

1 The security of user data is paramount respects the privacy of all users of the website or online store (hereinafter referred to as "the customer" or "customers"). This Privacy Policy forms the basis for the processing of personal data and provides information about the type of user data collected from customers by, how uses this data and what rights customers have. complies with the applicable data protection laws and processes personal data solely for the purposes for which the data was transmitted.

This privacy policy is adapted, supplemented or changed from time to time. With each new call or visit to the website, the current, retrievable version applies.

If there are any differences between this Privacy Policy and the otherwise applicable contractual or business terms of contradictions arise, the provisions of this data protection declaration shall take precedence.

2 Nature and purpose of the data collected

The term "personal data" or "personal information" as used in this Privacy Policy includes information from which customers can be personally identified.

Processing of personal data means any handling of personal data, such as collecting, using, storing, disclosing, transmitting or deleting the data. collects personal data automatically when the customer interacts with the website or uses the online store. On the other hand, personal data is collected automatically or manually, which a customer provides (e.g. by contacting us, creating a user profile or customer account).

2.1 Data that are collected automatically

When visiting the website of, statistical visitor data is automatically collected about which parts of the web offer are visited by the customer. Each time a website is called up, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, the customer's IP address, the date and time of the call-up, the browser used, the operating system, the amount of data transferred and the requesting provider (access data) and documents the call-up. In this context, it is sometimes necessary to use so-called cookies (see section 4 below).

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offering.

2.2 Data, in case of interaction with, for contract execution, contacting and opening a customer account does not automatically collect personal information about customers, such as their name, address, telephone number or e-mail address.

On the other hand, personal data is collected from customers if a customer provides it voluntarily as part of an order or when contacting (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases the data is mandatory for the contract, or to process the contact and without their information the order or the contact can not be sent. Which data is collected, can be seen from the respective input forms.

If a customer decides to open a customer account, uses the personal data for the purpose of opening a customer account. The mandatory information requested during registration must be provided in full, otherwise may refuse registration. uses the collected personal data only for the purpose of using the online store or the respective offer or service for which the customer has registered. In addition, may use the customer's e-mail address to inform the customer of important changes, for example in the scope of the offer, or in the event of technically necessary changes.

After complete execution of the contract or after deletion of the customer account, the customer's data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless the customer has expressly consented to further use of the data or reserves the right to use data beyond this, which is permitted by law. The deletion of the customer account is possible at any time and can be done either by sending a message to the contact details provided below (see section 9 below) or by using a function provided for this purpose in the customer account.

3 Legal basis for the collection and processing of personal data

The legal basis for the collection and processing of the customer's personal data depends in each individual case on the purpose of the data processing. In question are namely:

  • the protection of the legitimate interests of, provided that the interests of the customer or fundamental rights or freedoms are not unreasonably impaired;
  • the conclusion or performance of a contract; or
  • Consent of the customer at the time of collection of personal data. The customer may revoke his consent at any time. For this purpose, the customer can send a corresponding message to the contact details described below. The legality of the data processing already carried out remains unaffected by the revocation.

4 Use of cookies and use of the data

4.1 Cookies

In order to continuously improve the web presence for customers, may use cookies. Cookies are small pieces of software information that are stored by web browsers (e.g. Google Chrome, Internet Explorer or Mozilla Firefox) on the customer's computer hard drive to facilitate the use of the website (e.g. language selection, shopping cart, etc.).

Some of the cookies used by are deleted at the end of the browser session, i.e. after the web browser is closed (so-called session cookies). Other cookies remain on the end device and enable to recognize the customer's web browser on the next visit (so-called persistent cookies). The duration of storage can be taken from the overview in the cookie settings of the web browser.

Most web browsers automatically accept such cookies, but web browsers can be configured not to accept or store cookies. However, when cookies are disabled, the functionality of the website may be limited. For details, please refer to the operating instructions or the help function of the web browser.

4.2 Use of the data

The anonymized data that is recorded by means of cookies when the website is called up can be used for web analysis purposes, to optimize the website and to measure performance. may use third-party providers for this purpose, some of which have their own data protection regulations over which has no influence. uses features of the following web analytics services:

Google Analytics
Anbieter ist Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google evaluates the use of the website in order to compile reports on website activity and to provide other services to in connection with website activity and internet usage. The IP address transmitted by the customer's web browser as part of Google Analytics will not be merged with other data from Google.

The information generated by cookies about the use of the website is usually transferred to a Google server in the USA and stored there. Google complies with the data protection provisions of the "Swiss-U.S. Privacy Shield" agreement and has registered with the U.S. Department of Commerce for the "Swiss-U.S. Privacy Shield" (for information on the Swiss-U.S. Privacy Shield, please visit

For more information, please see Google's privacy policy at.

Google AdWords and Google Conversion-Tracking
Anbieter ist Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Within the framework of Google AdWords uses the so-called conversion tracking. When the customer clicks on an ad placed by Google, a cookie is set for conversion tracking. These cookies lose their validity after 30 days at the latest and are not used to identify the customer. If the customer visits's website and the cookie has not yet expired, Google and can recognize that the customer clicked on the ad and was redirected to this page. learns from Google the total number of users who clicked on the ad and were redirected to a website tagged with a conversion tracking tag. However, does not receive any information that can personally identify the customer.

For more information, please see Google's privacy policy at.

Google Maps
Anbieter ist Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. uses Google Maps to visually display geographical information. When using Google Maps, Google transmits or processes data about the use of the Maps functions by website visitors, which may include in particular the IP address and location data. has no influence on this data processing.

Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the "Swiss-U.S. Privacy Shield".

In order to deactivate the Google Maps service and thus prevent data transmission to Google, a customer must deactivate the Java Script function in the web browser. In this case, Google Maps cannot be used or can only be used to a limited extent.

For more information, please see Google's privacy policy at.

4.3       Social-Media Content may use social media plugins from social networks such as Facebook, Instagram or Twitter on the website.

When the customer calls up a website that contains such a plugin, the web browser establishes a direct connection to the servers of the respective social network. The content of the plugin is transmitted directly to the web browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that the customer's web browser has called up the corresponding website, even if the customer does not have a profile with the corresponding social network or is not currently logged in. This information (including the IP address) is transmitted from the customer's web browser directly to a server of the respective provider (possibly to the USA) and stored there. If the customer is logged into one of the services, the providers of the social network can directly assign the visit to the website of to the profile in the respective social network. If the customer interacts with the plugins, for example by pressing the "Like" or the "Share" button, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published on the social network and displayed there to the customer's contacts.

These social networking platforms have their own privacy policies over which has no control.

The purpose and scope of the data collection and the further processing and use of the data by the providers on their pages, as well as a contact option and the relevant rights of the customers and setting options for the protection of privacy can be found in the data protection notices of the providers:

If the customer does not want any of these plugins to be loaded, it is recommended to log out of the corresponding social networks. Furthermore, various web browsers can be set or supplemented with add-ons (e.g. Facebook blocker) so that the social media plugins are not loaded.

5        Newsletter

If the customer would like to receive a newsletter offered by, requires an e-mail address of the customer and other information that allows the verification that the customer is the owner of the specified e-mail address and agrees to receive the newsletter (so-called "double-opt-in" procedure). If the customer wishes to subscribe to a newsletter as a registered customer, he can give his consent to this at the time of registration or later via the registration function in the customer account.

With the newsletter, the customer regularly receives recommendations and offers that might interest him. For this purpose, collects and processes personal data concerning the customer's usage behavior on the website, orders placed with and how the customer uses the newsletter (e.g. whether the newsletter is opened or which web URL links are clicked on). may evaluate this data for statistical purposes in order to better tailor the content of the newsletter to the interests of the customers.

The processing of personal data entered in the newsletter registration form is based on the consent of the customer, which the customer can revoke at any time for the future. The revocation is either via the "unsubscribe" link in the newsletter, written notification of the customer to to the address listed below or unsubscribe in the customer account. uses the collected personal data for the content design and the dispatch of the newsletter. It is not passed on to third parties for their own (advertising) purposes. stores the personal data provided by the customer for the purpose of receiving the newsletter until the customer unsubscribes from the newsletter.

6 Disclosure of your data will not disclose the personal data of customers to third parties. This does not apply if the customer has agreed to the disclosure of data to companies that are not affiliated with or if is required to do so by law, by the authorities or by a court of law. Furthermore, if service providers who assist in data processing, website administration or otherwise, as well as in the provision of the products and services requested by the customer, are involved (e.g. parcel or newsletter delivery service providers). These third parties are required to maintain the same level of security and privacy as

7 Data security

Unfortunately, the transmission of data via the Internet is not absolutely secure. works with service providers and Internet providers who take appropriate technical and organizational security precautions to protect the personal data of customers. However, cannot guarantee the security of the data transmitted by the customer. Any data transmission is therefore at your own risk.

8 Your information and revocation rights

Of course, every customer is free to inform at any time - for example in an e-mail - that the personal data should not be used to contact them in the future. Participation in the special services of the website, such as the newsletter service, can also be revoked at any time.

In addition, it is possible to obtain information on the processing of data or to request a copy of the personal data collected via the website.

9 Contact

If a customer has any questions about this privacy statement or's privacy practices, he or she may contact at the following contact information:

Buroma GmbH

Z├╝richstrasse 22

10 Final provisions

Should individual provisions or parts of these data protection provisions prove to be void or invalid, this shall not affect the validity of the remaining data protection provisions.

The place of jurisdiction and the applicable law are governed by the AGB

(Version 21.03.2022)